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This week: It's All In The Marketing Edited by: 🦄🏳️🌈Sapph  
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The purpose of this newsletter is to share my thoughts, ideas, and experience with the world of literature.
Today's Topic
It's All In The Marketing |
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Some people do writing as a hobby while others want to eventually sell their work, whether it be poems, short stories, or novels. Let's say that you have the work written but now you need to get it seen, how do you go about doing that? The trick is all in the marketing of your writing and skills before and after publishing anything.
Prior to Publishing
Before you get any work published, it could be helpful to have yourself known to the writing community. One of the best ways to do this is through social media. When I think of social media that writers use most, Twitter comes to mind first. A large number of writers use it to share helpful information about writing, what they're working on and to interact with one another. Doing this is a great first step to getting known in the community and seeing how other writers interact.
Make yourself a website. This is typically done after you've published work but if you have it prior, you can spread the word. Most writers will use a single page to talk about themselves, their writing and promote anything that's been published. A way to maximize your website marketing is to also use part of it as a blog to share your insights into the writing world and your own processes.
Create a newsletter mailing list. Collecting emails and delivering newsletters to people's inboxes is a great way to promote an upcoming publication you have or to share what you may be writing about in your blog in regards to insights and processes. Delivering content directly to those who want it can drive more interest in your writing and more reliability in what you have to say about writing to your audience.
After Publishing
Keep doing everything you were before but include promotions for your published works. Add a link to it in your newsletter, post some testimonials that people have said about it on your website and continue to interact with your social media community. Going through publishing something, you will likely have more insights to share from the experience, so share it with your audience. Let them know your story, give them research you've done on various writing techniques or tips for publishing; your goal is to make your audience see you as an authority.
Other things can be included after you've published, such as schedules for where you might hold a reading or a giveaway for a free book that involves participation from your audience. People love to see this kind of interaction and have a chance to win something or sit in on a writer sharing their work, especially a successful one.
Tools for Marketing
 Klout is a social media tool that helps you find and share content with various social media sites in different areas of interest, whether it be writing, publishing, marketing or most anything else you can think to share.
 Wordpress is a great website tool that can be used as a base author website and has built-in tools for blogging so that you can cover two things in one.
 Marketing your Work is a list of articles from Writer's Digest to help with marketing your work.
You are the brand for your writing and marketing is about making people trust your brand. Always keep that in mind as you think about sharing your work with the world, especially when you want to be successful with it.
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My question for you this time: What steps are you taking to market yourself and your work? What could you do more of in terms of marketing?
Question from before: What are your thoughts on LGBT Literature?
Mummsy  replied: I'd like to add a few of my favorites to the list - Middlesex by Jeffrey Eugenides (which deals primarily with intersex, but also related issues of sexuality and gender identity) and Maurice by E. M. Forster.
StephBee  replied: Loved your look at LGBT writers. It's a nice reminder to us that some of our best literature was written by them. You know who comes to my mind: Gertrude Stein. Thanks for sharing!
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For Authors: August 13, 2014 Issue [#6487]
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