On Sunday, while most of America was recovering from Fourth of July fireworks and cookouts, the Hoffman Estates-based retailer launched an online boutique called Christmas Lane at Sears.com and Kmart.com. It also set up Christmas decor shops at 372 Sears stores, including one at Woodfield mall in Schaumburg.
I hereby vow that I will not buy anything from Sears or K-mart until AT LEAST January, 2010. Who's with me?
The phenomenon, known as Christmas creep, is expected to kick into overdrive this year as retailers fight for their share of shoppers' shrinking pocketbooks.
And here I thought Christmas creep was that one Santa who put his hands where they didn't belong.
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