Impromptu writing, whatever comes...on writing or whatever the question of the day is. |
This morning, feeling too sleepy to do anything else, I wandered and pondered along the twisted pathways of the web and came across a few things that may be of interest. Techcrunch.com’s Robin Wauters hates press releases and especially these ten words used and overused in the PR business. Come to think of it, I agree. Here are the ten words: leading/leader; best/most/fastest/biggest and others like these; innovative/innovation; revolutionary;award-winning; disruptive/disruption; cutting edge/bleeding edge; next-generation; strategic partnership; synergy To read this in its entirety: http://www.techcrunch.com/2009/08/01/10-words-i-would-love-to-see-banned-from-pr... As to targeting the wrong markets, all of us have done this at one time or another. Good article on the subject: http://www.writeandpublishyourbook.com/marketing/general-marketing/targeting-the... If you wish to watch the top ten movies about writers, here’s a list: http://authorscoop.com/category/top-10-lists/ Then a bit of something about avoiding trouble when it comes to the publishing laws. I recommend this because it is about libel, especially if you use the names of identifiable people, companies and other entities. http://www.iuniverse.com/ExpertAdvice/PublishingLaw/AvoidingTrouble.aspx Then, here’s a video showing how Stephen King conceived the idea of Duma Key |