\"Writing.Com
*Magnify*
SPONSORED LINKS
Printed from https://shop.writing.com/main/profile/blog/cathartes02/day/9-8-2024
Rated: 18+ · Book · Personal · #1196512
Not for the faint of art.
Complex Numbers

A complex number is expressed in the standard form a + bi, where a and b are real numbers and i is defined by i^2 = -1 (that is, i is the square root of -1). For example, 3 + 2i is a complex number.

The bi term is often referred to as an imaginary number (though this may be misleading, as it is no more "imaginary" than the symbolic abstractions we know as the "real" numbers). Thus, every complex number has a real part, a, and an imaginary part, bi.

Complex numbers are often represented on a graph known as the "complex plane," where the horizontal axis represents the infinity of real numbers, and the vertical axis represents the infinity of imaginary numbers. Thus, each complex number has a unique representation on the complex plane: some closer to real; others, more imaginary. If a = b, the number is equal parts real and imaginary.

Very simple transformations applied to numbers in the complex plane can lead to fractal structures of enormous intricacy and astonishing beauty.




Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning Best Blog in the 2021 edition of  [Link To Item #quills] !
Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning the 2019 Quill Award for Best Blog for  [Link To Item #1196512] . This award is proudly sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] . *^*Delight*^* For more information, see  [Link To Item #quills] . Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning the 2020 Quill Award for Best Blog for  [Link To Item #1196512] .  *^*Smile*^*  This award is sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] .  For more information, see  [Link To Item #quills] .
Merit Badge in Quill Award 2
[Click For More Info]

    2022 Quill Award - Best Blog -  [Link To Item #1196512] . Congratulations!!!    Merit Badge in Quill Award 2
[Click For More Info]

Congratulations! 2022 Quill Award Winner - Best in Genre: Opinion *^*Trophyg*^*  [Link To Item #1196512] Merit Badge in Quill Award 2
[Click For More Info]

   Congratulations!! 2023 Quill Award Winner - Best in Genre - Opinion  *^*Trophyg*^*  [Link To Item #1196512]
Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the Jan. 2019  [Link To Item #30dbc] !! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on taking First Place in the May 2019 edition of the  [Link To Item #30DBC] ! Thanks for entertaining us all month long! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the September 2019 round of the  [Link To Item #30dbc] !!
Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the September 2020 round of the  [Link To Item #30dbc] !! Fine job! Merit Badge in 30DBC Winner
[Click For More Info]

Congrats on winning 1st Place in the January 2021  [Link To Item #30dbc] !! Well done! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the May 2021  [Link To Item #30DBC] !! Well done! Merit Badge in 30DBC Winner
[Click For More Info]

Congrats on winning the November 2021  [Link To Item #30dbc] !! Great job!
Merit Badge in Blogging
[Click For More Info]

Congratulations on winning an honorable mention for Best Blog at the 2018 Quill Awards for  [Link To Item #1196512] . *^*Smile*^* This award was sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] . For more details, see  [Link To Item #quills] . Merit Badge in Blogging
[Click For More Info]

Congratulations on your Second Place win in the January 2020 Round of the  [Link To Item #30dbc] ! Blog On! *^*Quill*^* Merit Badge in Blogging
[Click For More Info]

Congratulations on your second place win in the May 2020 Official Round of the  [Link To Item #30dbc] ! Blog on! Merit Badge in Blogging
[Click For More Info]

Congratulations on your second place win in the July 2020  [Link To Item #30dbc] ! Merit Badge in Blogging
[Click For More Info]

Congratulations on your Second Place win in the Official November 2020 round of the  [Link To Item #30dbc] !
Merit Badge in Highly Recommended
[Click For More Info]

I highly recommend your blog. Merit Badge in Opinion
[Click For More Info]

For diving into the prompts for Journalistic Intentions- thanks for joining the fun! Merit Badge in High Five
[Click For More Info]

For your inventive entries in  [Link To Item #2213121] ! Thanks for the great read! Merit Badge in Enlightening
[Click For More Info]

For winning 3rd Place in  [Link To Item #2213121] . Congratulations!
Merit Badge in Quarks Bar
[Click For More Info]

    For your awesome Klingon Bloodwine recipe from [Link to Book Entry #1016079] that deserves to be on the topmost shelf at Quark's.
Signature for Honorable Mentions in 2018 Quill AwardsA signature for exclusive use of winners at the 2019 Quill AwardsSignature for those who have won a Quill Award at the 2020 Quill Awards
For quill 2021 winnersQuill Winner Signature 20222023 Quill Winner

September 8, 2024 at 9:02am
September 8, 2024 at 9:02am
#1076471
My first random selection of a past blog entry landed on one I'd already revisited. I knew that could happen, obviously, but I was still mulling over whether to do another revisit, or just skip it and roll again.

I've decided, instead, to point to the previous Revisited, thus: "Revisited: "Best Waste of Time EVER"Open in new Window. But that's all I'm going to say about it.

And then I rolled again, and got this discussion of an article, posted about four years ago: "Orange You Glad This Wasn't You?Open in new Window.

That's the one we'll look at today.

Something a little different today.

Yeah, back then, maybe it was "a little different," but I think now it looks like just another article I could riff on.

The link, to a 2020 bit about Tropicana's orange juice marketing disaster back in 2009, is still there... but when I looked, it said "Member-only story."

That's their right, of course, but nothing from Medium has ever captured my attention enough to become a "member," and to me, there are very few articles on the internet worth reading that aren't also worth sharing. So I don't bother. I pay WaPo for a subscription, because that's the newspaper I grew up with (if indeed I grew up at all), but that's about it.

Therefore, all I can do is talk about my own reactions. Even the specific "rebrand" they're talking about is hidden and forgotten.

So why am I linking something about orange juice? Because it's a product, and some marketing techniques apply to a broad range of products... like, for instance, your writing.

Not that I'll ever apply these techniques. But, being entirely altruistic and thinking only of my readers, I perform the public service of informing them.

Okay, no, I just find this stuff fascinating for whatever reason, and I'd rather learn from others' failures than from my own.

But maybe this will help someone else. Or, hey, maybe you just like orange juice.

The reality is a bit of both.

Coke's "New Coke" fiasco personally affected me. I don't drink orange juice, so I never noticed a rebrand.

Yes, almost 40 years later, and I still carry trauma from that horrible year.

The article helpfully includes "before" and "after" pics.

Not any more, if you're not a member.

Function is more important than form. Well... for me. Engineer, remember? But I can admit that when it comes to trying to sell shit, part of the function is to catch a viewer's eye (or ear in the case of radio). That requires form.

Much as I rag on myself for having no artistic talent (I don't) or not understanding marketing (I don't), I do have some background in graphic design and artistic composition. Part of being a photographer. I maintain that I wasn't very good at it, but I understand some of the theory, just like I understand some music theory even though I'm a terrible musician.

Then I quoted the following from the original article:

“Historically, we always show the outside of the orange. What was fascinating was that we had never shown the product called the juice.” Really? I mean, it’s juice. Give me a clear symbol of it, and I’m good to go. And what could be clearer than the actual fruit the juice is from?


On which I commented:

Somewhere in there, I think, is probably a metaphor for promoting one's writing. I'm not quite sure what it is, but I'm pretty sure it's in there.

Having had four years to think about it, I'm still unable to articulate what that metaphor is, but I'm still sure there is one, taunting me. I think it's encapsulated in the line, "Give me a clear symbol of it, and I’m good to go." People respond to symbols; that's kind of our thing as humans, to let one thing stand for another, or for an abstract concept.

But I'm reminded of what might have been my first lesson in marketing failures, which, to be fair, could have been an urban legend. The story went something like this: In some less-developed country, it was standard practice to show an image of the contents of the can on the label. If it's beans, for example, the can depicts beans. For carrots, there's a picture of carrots. That way, even those who can't read (a large portion of the population) would know what's supposed to be in the can. Anyway, the fail I heard about was that Gerber tried to enter that market, but couldn't... because their baby food cans had a picture of a baby.

Almost every barbecue joint I've ever seen uses a pig as a mascot. This is not because they're marketing to literal pigs. Metaphorical ones, maybe, but their customers generally don't root for truffles and oink.

In any case, I think I've discussed other marketing mistakes in here since then. That entry's comment section is also good for examples, because I turned it into a Merit Badge contest, which is something I haven't done for a while. Except for last week's free badge giveaway, of course.

But I can't leave this without noting that the header for this blog doesn't exactly depict what's in the can. So I guess I really do fail at marketing.


© Copyright 2024 Robert Waltz (UN: cathartes02 at Writing.Com). All rights reserved.
Robert Waltz has granted Writing.Com, its affiliates and its syndicates non-exclusive rights to display this work.

Printed from https://shop.writing.com/main/profile/blog/cathartes02/day/9-8-2024