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Rated: 18+ · Book · Personal · #2348964

This is a continuation of my blogging here at WdC

This will be a blog for my writing, maybe with (too much) personal thrown in. I am hoping it will be a little more interactive, with me answering questions, helping out and whatnot. It follows on from the old one, which is now full.

An index of topics from old and new can be found here: "Writing Blog No.2 IndexOpen in new Window.

Feel free to comment and interact. And to suggest topics!
<   1  2  3  4  5   >
January 7, 2026 at 12:14am
January 7, 2026 at 12:14am
#1105332
External Writerings December 2025

Time again for me to please ask very nicely for you to read my alleged work in columns! I have not included one which was advertising a local event that has been and gone. That still leaves six, 5 about music, one about Rob Reiner


Songs about heaven from before the 1980s.  Open in new Window.

Songs about heaven from the 1980s.  Open in new Window.

Songs about heaven from after the 1980s.  Open in new Window.

In which I remember my favourite Rob Reiner films.  Open in new Window.

My favourite Christmas album.  Open in new Window.

Remembering Chris Rea.  Open in new Window.

6 columns for you to enjoy.
         Remember, every click from a new IP without an ad-blocker gets me a small amount of money, but it all adds up.

Thanks in advance. *BigSmile*

January 5, 2026 at 1:03am
January 5, 2026 at 1:03am
#1105171
Shunn Formatting

I keep getting asked what this is despite giving people links to pages that explain it. So


Shunn Formatting is the industry standard, printed or online, for submitting a story of any length to a publisher or agent. If they do not ask for certain formatting, use Shunn.

What it is:
                   Times New Roman font
                   12-point size
                   1.5 or double spaced
                   1” margins all around
                   No justifying of text, all left aligned
That’s the visuals

Page one:
                   Upper left – legal name
                   Under that, address
                   Then email address
                   Usually then phone number (including international dialling code if sending from another country)
                   Upper right – approximate word count
                   Centre of page: Title of story in bold, centred
                   Beneath that, also centred, name. This is where you include your pen-name
If a short story, the story starts 5 carriage returns under the name
If a novel, novella, etc., the story starts on page two
         Do not use tabs or space bar to indent paragraphs; use “First line paragraph indentation” set at 0.5” or 1.25cm. And, yes, apart from the very first paragraph of the story (or of each chapter), all new paragraphs must be indented.

Scene changes are indicated by three centred asterisks. Nothing else is accepted.
* * *


Header: aligned to the right – author name/ story title/ page number
         NO header on page 1
         NO footer

Sure, you might be a rebel and decide not to do this. Then a traditional publisher will automatically assume you are going to be difficult to work with, and you will be rejected.

However:
Always read the publisher’s/ agent’s requirements. They might have changes!
The most common are:
                   No header
                   Different spacing
                   Don’t include address or phone number
                   Different sized margins
                   Include page break between chapters
But these are individual to publishers.


FOR EXAMPLE, PAGE ONE:

John Smith                                                                                                                                                                2345 words
12 Oak Terrace
Washingtonvilleton
New South Wales
Australia 2998
(+61)0400-000-000
johnsmith@email.address





My Wonderful Story
By John Doe (pen-name of John Smith)






My name is Sam and this is my wonderful story about a girl who is 5 foot 6 and is quirky and dresses in pink and simply adores meaningless info dumps


and so on

January 2, 2026 at 1:26am
January 2, 2026 at 1:26am
#1104893
Science Fiction (and Fantasy) Clichés To Be Avoided

This comes from Brandon McNulty, an author and teacher of creative writing.

1) Scientific Info-dumps
Let’s kill pacing by telling the audience the science we think they need! Introduce it organically, don’t just dump it all at once. I have mentioned this as well, so it is good to see I am not the only one. It is blatant tell versus show. It’s worse in a book like Lightlark where the infodumps are then negated by the events of the tale, as the laws of the world built are not followed!

2) Stupid Alien Weaknesses
We need an alien to be conquered, so let’s give them a weakness! Yes, War Of The Worlds by Wells did this, but it makes sense – of course they neglected microscopic things. But in Signs aliens with an allergy to water invade Earth, a planet with 70% surface water and water in the air! What?

3) Ill-Thought Time Travel
This is when the time travel in a story should have created some differences to a time line, even the one where the person has gone back in time, but
 nope. Does not matter. Looper having the guy survive the assassination attempt by his younger self should have changed everything; a guy notices his fingers disappearing when they’re cut off, but he shouldn’t. It shatters world building. Good time travel? 12 Monkeys.

4) Rushed Romance
Now, I know people do not read scifi for romance, but some authors feel they need to throw some in because demographics or shit. But it does not feel earned, natural or normal. Even the rash of romantasy books coming out recently does not do it properly, rushing the romances or adding a third wheel for a love triangle for reasons of cliché. It is just there and breaks reality.

5) Tech Ex Machina
In ancient Greek dramas, the gods would appear at the end and save the heroes – the deus ex machine, “god from the workings.” Well, now we have technology instead. A piece of tech that is conveniently developed at exactly the right time the heroes need it. Like the computer virus in Independence Day.

Now, this is McNulty’s list, but I agree with everything he mentioned. Of course, they are still be used, still appearing in published and best-selling books, but we are surely better than that.
         Aren’t we?

December 30, 2025 at 2:26am
December 30, 2025 at 2:26am
#1104714
Six

Blame Winter's spud❄ for this one. She tagged me. So, I've been challenged to "blog" 6 things about me that not many know. While it is not the purpose of my blog, I have gone personal at times, so this will be brief.
         Things I find acutely embarrassing or not something I want to expose are not here. So...

1. I was named Steven for the saint whose day falls on the day after my birthday, and then Anglicised. My initials were chosen to mimic the initials of a famous Australian sporting ground.

2. My father died when I was ten. My sisters don't remember him at all; my memories are of conflict between us.

3. Most know I was a professional wrestler  Open in new Window. and an acrobat  Open in new Window., but I also did stand-up comedy, appeared in TV commercials, drummed for a 50s/60s cover band, and appeared in the TV show Ultraman as a glorified extra,

4. My mum taught me to read and write before I started school so I'd stop dictating my stories to her.

5. In 2004 I suffered a catastrophic knee injury while training for a trampoline routine for an acrobatics show. The bed broke and I came down with all my weight on my right leg. This shortened my leg by almost two inches as the tibia and fibula ended up on either side of my femur and my patella suffered a 95degree dislocation. All four ligaments were ruptured. The operation took 10 hours; they sewed up the lateral and medial collateral ligaments, pinned the posterior cruciate ligament in place with a bunch of screws, and could do nothing about the anterior cruciate ligament as it had exploded. To this day, I don't have one; a leg brace acts as my ACL. My doctor told me I would struggle to walk and that sport was now out of the question. I am trained in rehabilitation, so I designed a programme. 13 months after the injury, I performed in front of a crowd; 6 months after that I was back in a wrestling ring. The doctor and I subsequently wrote a paper on my rehabilitation.

6. I am vaguely academic. I got a full academic scholarship to one of the elite private high schools in the state, then went on to tertiary study to get:
         Bachelor of Applied Science (human movement, combined with a B.Sc., as I majored in biomechanics, and got my rehabilitation training here)
         Diploma of Journalism
         Bachelor of Education
         Diploma of Professional Writing
         Bachelor of Arts (Creative Writing - I topped the course)
and I am about to embark on a Master of Arts (MA) in Creative Writing.
So, if I come across as a smart-arse, there's my excuse.

And that's 6 boring things about me.
December 29, 2025 at 2:19am
December 29, 2025 at 2:19am
#1104629
Novel #35

The second of my spec fic comedies, Fluffy Doom was about the same length as Steele Blast
, but this time based on horror tropes. I started writing it before I finished Steele Blast
 because the idea would not leave me alone.

So, what happened was I was watching an old film where a guy was bitten by a reptile-man and became, himself, a reptile-man. Now, I was already well into my monster dictionary, and so knew about therianthropes, and decided to use the least likely animal that would be turned into a human-animal cross-breed, and the least scary.
         I chose hamsters.
         So, this is a story about man-biting were-hamsters. And normal hamsters being carriers of the disease that creates the change. I used every werewolf clichĂ© I could find and added it to a were-hamster tale and made it silly. I also added the clichĂ© of searching for a cure, the girl spraining her ankle at an inopportune time, a giant hamster wheel and the police being completely ineffective and bipolar.
         Unfortunately, I think the idea was funnier than the execution. There are still some funny bits in it but it is certainly no Steele Blast
. I reckon I might have rushed it. In the end, after all the Speculative Humour tales were completed, it is the second worst (the worst is the last one, and that has stopped me writing them; I was forcing the humour).
         But it has were-hamsters, changes PoV to lots of side characters, and has some weird situations.
         It is not the best, but it still makes me smile.

Excerpt
CHAPTER 1 – THE CHAPTER WHERE WE MEET OUR HERO AND GET A HINT OF WHAT’S TO COME.
It all started for Craig, interestingly enough, with a solid kick to the testicles. And, unfortunately for Craig, he was most definitely the kickee and not the kicker. Even more unfortunately, the kicker in question possessed the legs of a goddess and the breasts of a relief map of the Himalayas, and was wearing, at the time, a pair of blue stilettos. Still even more unfortunately, the particular kicking person also had a third dan mauve belt in taekwondo.
         To say Craig dropped like a lump of jelly from a kitchen table would be to understate everything about his response. Words were not possible from the prone pile that had once been Craig, and his hand stretching out pathetically towards the retreating beauty barely left its tender cupping of the afflicted area.
         It may have been his fault, that part of his mind not engaged in the processing of pain and curling into the foetal position suggested. After all, he had said he wasn’t overly keen on her choice of movie and maybe couldn’t they see something in a language other than French. Of course, when it came to Sandra, he should have known better – didn’t the Riesling versus Moselle argument of last Christmas and subsequent coma teach him anything? – but he wasn’t really thinking. He was just hoping that the fact the only language he knew apart from English, was a list of Indonesian swear words he had learnt in Bali a decade earlier might sway things in his favour for once.
         He had been, as already mentioned, catastrophically wrong.
         He stayed where he fell for quite a while. He wasn’t really sure how long, but it must have been some time because the amount of people walking around and over and on him diminished markedly. By the time his eyes forced themselves open, only two pairs of black boots could be seen.
         The unfortunateness continued when he gazed upwards and saw who the owners of said boots were. Two police officers stared down at him with practised malice, one already holding what looked like a taser in his hands. “Well, well, well,” one said stereotypically, “What have we here then? Drunk in public?” He seemed pleased by the prospect.
         â€œHelp. Kicked.” Craig managed to speak.
         â€œWhat did he say?” the cop with the taser asked, clearly struggling to form a coherent thought.
         â€œKicked. He was kicked. You know, kicked.” To emphasise his point, the other cop kicked Craig with each mention of the word.
         â€œOh, kicked.” The other followed suit.
         â€œYou know what that means?” the slightly more intelligent cop asked with an exaggerated sigh.
         â€œUhh, no.” He went to kick Craig again, but missed and got his own ankle. The pain didn’t register.
         â€œPaperwork.” Another overly exaggerated sigh and a ‘why me?’ look to the heavens. The other’s shoulders slumped giving him an all too natural Neanderthal look.


And that is Fluffy Doom, a strange horror tale that purports to be funny


December 26, 2025 at 12:04am
December 26, 2025 at 12:04am
#1104439
Writing Disabilities

Disabilities are becoming more and more common in written works. Unlike in earlier times where the disabled were portrayed as either the bad guy (especially with a physical disability) or an object of pity, or even a joke character, there has been a concerted effort of late to make people with a disability more like, well, people.
         But this does not come without some issues. So here is a brief look at some common disabilities and how they are and can be used.
         I will say that I rarely use people with a disability in stories, unless it is a disability I have. I feel it is their story to tell. But sometimes I do know some people want to include people with a disability in their tales. I will also say I know that the term "disability" is no longer generally used, but I think it is the term most of us are familiar with. This is not to imply people who would fit into this list are any lesser as people. It is a look at the tropes that should be avoided when it comes to some people.

Blindness
This is one disability that seems to have been treated well by creatives. And while the lack of this sense does create a heightening of other senses, the character Daredevil is not a good exemplar of what can happen.

Deafness
It is difficult to write people who cannot hear, and so few do it. But if you want an example of it done really well, I recommend Impossible Music by Sean Williams (2019).

Autism Spectrum Disorder
This is one of the more common neurodivergencies used in fiction. But they are either used as figures of fun, or as something akin to an evolutionary step (yes, I am looking at you, The Predator), or as some sort of savant (Big Bang Theory, anyone?). When they are not utilised in these manners, we get horrors like Sia’s Music. The thing is, as the title says, it is a spectrum, and the differences between those on the spectrum can be wide. There are some similarities, but that does mean you cannot represent every person on the spectrum with one character.
         I have some experience as a qualified teacher of those on the spectrum, and the representations I have seen in films and read in books just makes me sad. I will not write of a person on the spectrum despite my experience because it is definitely their story to tell, and with what I write, how is it going to help the narrative?

Down Syndrome
People with Down Syndrome are often portrayed as stupid and used as victims or butts of jokes. They are depicted as not being able to learn or being taught things as a matter of rote learning with limited understanding. This diminishes those with Down Syndrome markedly. One of the ladies on the radio station I read at each month has Down Syndrome and she is amazing. Stereotyping people can lead to belittling, and that is what I see too often in written works.

Missing Limbs
This is where the bad guy trope comes in – they have a missing arm, leg, eye, hand, whatever, and it has made them embittered. That is ridiculous. Often, the person suffering this is resilient and copes really well. They have some issues – phantom limb syndrome is surprisingly common – and depression often accompanies it. Prosthetics do help, but they are not real. It is only in recent years that we have some technologies that enable these prosthetics to be functional, and even then it does not work for everyone.

Acquired Brain Injury
This is the disability with the widest spread of effects. It can include (but also not necessarily include) personality changes, mood swings, amnesia bouts, permanent memory loss, limb spasms, tics, eyesight issues, referred pains, headaches including migraines, memories of events that never happened, forgetting people they have known for ages, short term memory issues, medium term memory issues, hearing issues, tinnitus, audio and visual hallucinations, learning difficulty (sometimes in only one or two learning aspects), speech issues, and more besides. But no one person will have all of these, or even half of these. Instead, what we get in popular media are people with amnesia or superpowers.

There’s five that I have seen the most of in films and books and TV. By the way, despite what some claim, depression, homosexuality, insomnia, et al. are not disabilities. They are just a part of what makes human beings an interesting species, and are things that are normal.

December 24, 2025 at 12:04am
December 24, 2025 at 12:04am
#1104313
The Love Triangle

In romance – and, recently, romantasy – the love triangle has become the main driving force of many books. Some blame Twilight but it has been around much longer than that. Really, Helen of Troy, Paris and Menelaus are a sort of love triangle, resulting in the Trojan War.
         They are a staple, it is just that lately it is almost expected that published romance-type works need one.
         So, this is to list the elements needed to write a decent one.

1) All 3 members of the triangle need to be formed characters
This is something that quite a few writers let their readers down with. One of the three characters is not as fully developed, and this gives away just who the lead protagonist will end up with. I will say this is not often with a female/2 males dynamic, but more common in a male/2 females situation. But in Handbook For Mortals, one of the many terrible plot things in the book was that one of the men chasing the MC was just a 2-D cipher. This leads us to:

2) Don’t make it obvious who is going to be the final couple
Readers want to be invested and cheer for their favourites – think Team Jacob & Team Edward from Twilight’s fandom – so if you make it obvious from the word go who the couple is going to be, that investment is diminished and the Love triangle becomes a Third Wheel. Again, look at Twilight – it was so obvious Bella and Edward were going to end up together, is it any wonder it got icky with Jacob?

3) Both members of the same gender need to be realistic
This means that, even if the writer knows who they are going to pair up, both the competing love interests need to have flaws as well as good sides. Too often the one who is going to end up with the MC is flawless, or the flaws are very minor. This is the one thing (ONE) Aster does okay in Lightlark – the two men after the MC have a lot of flaws and both actually come across as douchebags. Which is fine, because the MC comes across as a right cow as well.

4) The choice needs to be organic
We are not talking porn where the choice is purely sexual, or the choice is both. The MC needs to choose one of the suitors, and the reasons for doing so need to make sense in the context of the story and the world as developed throughout the narrative. It should lead to it naturally and gradually. When should the choice be made? Not at the very end, but normally right before the climax is what romance writers tend to recommend, though during the climactic scenes often works as well. If the choice happens early, this can work if the rejected one then becomes a jealous antagonist, but that is a different sort of story to the standard Love Triangle.

5) The choice needs to make sense
Everything in the story should subtly lead to the choice. Yes, the other suitor could have won, but the choice needs to make sense from the point of view of the MC making the choice. If it’s because the chosen saved the person, fine, but that needs to be developed, not just, “You saved me, I choose you.” Complex emotions are at play, and should be shown on the page.

The Love Triangle is a trope used often because it works. It can also work in other genres (scifi, western and, yes, fantasy) because it keeps the romance subplot from being a tacked on afterthought. It can interweave the romance into the narrative thrust of the story, especially if the rivals have to work together to save the MC from a big bad.
         Sometimes clichĂ©s and tropes are popular for a reason. And the reason here is simple – it fulfils a harmless fantasy. But the Love Triangle should involve more than a third wheel thrown in to make a bit of a conflict.

December 22, 2025 at 1:21am
December 22, 2025 at 1:21am
#1104154
Christmas Tales

So, it is Christmas time. And there are more stories featuring Christmas than nearly any other holiday. Even people in non-Christian countries know Christmas; even non-Christians celebrate it in some way. In modern times, Christmas has come to mean a time for family and supporting one another.
         So, what do Christmas stories involve?
         Surprisingly, there are four main ones. Yes, I know there are so many more than four, but the stories that sell, the most popular ones, involve four main
 themes? Tropes? ClichĂ©s? Let’s see


1) Correcting the error of their ways
This tends to be the main theme for Christian-based Christmas stories. When someone has the time of the season used to make them realise they are being something of a douchebag, or they have made or are about to make a poor choice. The classic in this style is It’s A Wonderful Life, the 1946 film.

2) The truth of Santa
These are stories where Santa Claus is either proven to be real, or is real and proves his reality to others. Very simple, really. The classic is Miracle On 34th Street (1947 film) where the truth of Santa is proved in a court. This also covers the film The Santa Clause (1994) and CC Moore’s poem ‘A Visit From St Nicholas’ (1823). Santa is true and these tales relate that.

3) Getting together for Christmas
This is the modern trope, the whole “family” entertainment thing. Someone has to get to the family in time for Christmas, a family needs to be reunited at Christmas, and similar other tropes. This is just emphasising the whole family concept, and we just need to look at the films Home Alone (1990) and the schmaltzy I’ll Be Home For Christmas (1998
 and not a personal favourite) for examples. Also included here are tales about getting the desired Christmas present at the last minute, as in Jingle All The Way (1996).

4)Christmas Ghosts
And we come to something that was exceedingly common in Victorian penny-dreadfuls, and which has never really gone away – the Christmas ghost story. MR James did a heap, Dickens did many, and I really recommend The Woman In Black by Susan Hill (1983). Ghosts can lead to either of numbers one and three on this list, or can just be a means of making someone understand Christmas and all it encompasses. For example, Dickens’ classic A Christmas Carol (1843) is a combination of this trope and the first one.

Now, there are also stories about the birth of Jesus, but those are just reinterpretations or transformatives or interpolations, and really do not sell that well and are not generally popular outside of niche communities.

Anyway, those are the four main types of Christmas tales that sell. Maybe something here will inspire you!

December 19, 2025 at 12:15am
December 19, 2025 at 12:15am
#1103925
Novel #34

Now
 the next novel

         This is the start of what I have come to call the Speculative Humour Cycle, a group of short novels written from here on out where I take speculative fiction (horror, fantasy, science-fiction) and add what I hope is a humorous spin to proceedings. I am still debating whether Gorgon With The Wind and Singer, Not The Song should be included as well.
         Anyway, this is for me where that series of novels started. All are around the same length, and I know it is very short in the novel scale of things, but they are there.
         Steele Blast And The Missing Planet was written with the idea that it would be the first of a series of stories with the same characters, but I could never find anything that leant itself to the humour I was aiming for after this was over. Still, this is the story. It borrows heavily from so many science fiction stories and tropes and the humour is probably distinctly Australian, but with a lot of word-play, like the good UK humour, and very little cringe-based US humour. In fact, one of the more expansive rejections said the humour would “go over the head of most Americans” (direct quote). I did try to argue the same was true of Hitchhikers Guide To The Galaxy, but he rightfully pointed out I am no Douglas Adams.
         Anyway, Steele reluctantly decides to help a professor find a planet that has been deleted from all official records, helped by a humanoid alien. There’s a planet-sized space station, a low-speed vehicle chase, explosions, death, violence, a religious group of loonies and a robot who annoys everyone. The planet is found, but is more than expected and there are a lot of weird neologisms used throughout. I still think it is one of the better long stories I have written, so I hope it will find a home somewhere.
         I will say, it is humorous, but not a direct parody. Steele Blast himself started as a play on Han Solo, but became more like the George Peppard character from Battle Beyond The Stars, and then took on a life of his own later on. The robot was originally stolen from Treasure Planet (it was the only part of that film I didn’t like) but I downplayed the stupidity and made it more like the main robot character in Eric Idle’s Road To Mars, with singing instead of stand-up comedy. (That’s a bunch of old pop culture references no-one is going to get
)
         I do think this is a decent work. I just wish a publisher agreed with me


Excerpt:
         He walked across and spun the map, then zoomed in until he was looking at what to me appeared to be nothing more than a blank bit. Just that – a blank bit. He palmed it and the legend that came up read, ‘Dark Nebulous Cloud Region. Prohibited entry. Information access denied.’
         That was odd. “Prohibited entry?” I asked. “Info access denied? What is this?”
         â€œVenus-4 is in there, a planet with a life reading off the scale,” he explained suddenly. “When the information was first collated, we knew it was a single star system with one of its three planets in the Cinderella Zone, and that one showing life. Venus-4. And then all information on it disappeared from computers and everything else. All we had was a blank. That was seven Mars years ago. I’ve been searching for the source ever since and finally found a copy of the original transmissions in an off-line data collection. The best thing was that the life-reading for Venus-4 was given as ten-point-seven initial.”
         â€œOkay, you lost me there. What’s a ten-point-seven life reading?”
         He blinked at me, then went on, “Earth is the standard, set as a one-point zero final reading. Terra-2 only had an initial of nought-point-five and a final of nought-point-eight-five.”
         â€œSo
?”
         â€œThere are life-forms there that they don’t want anyone to find out about, lots and lots of them. I’m sure of it. I want to know what they are!” He sounded like a general about to go into battle, which suited him as much as clothes would a newt.
         However, something unnerving nagged at the back of my mind. “What have you done so far?” I asked him with a façade of casualness.
         â€œOh, the usual things,” he said. “I tried official channels, then academic ones, then I found an under-graduate who helped me hack into Central data, then I tried to break into the Chancellor’s quarters, and then I was sacked, so then
”
         â€œHold on. You hacked Central Data?”
         â€œDidn’t find anything. Some student; couldn’t even get past the third firewall.”
         â€œOn your own computer connection?”
         â€Well, of course.”
         Now I understood why the spats had been after him. The Sol solar system’s Central Data was not something you messed around with unless you wanted to be deleted. Not physically – I think – but in every other way possible. You end up completely homeless, friendless and penniless, and in space that’s never a good thing. Especially for some-one like Dr Hasluck.
         But what he said had me intrigued. New life-forms were potentially valuable – I personally made a packet in the craze for the so-called parrot-snakes from Calran. Looked like legless parrots with the heads, necks and tails of snakes, they ended up being some sort of parasitic worm. I sold a few consignments for a huge amount, then got out of it, and just in time because that was when they discovered the, well, side-effects. I had to get myself checked and have an injection with a needle the size of a ball-point pen, but at least my fingers and toes didn’t turn transparent and my urine didn’t contain living, squirming baby parrot-snakes. That would have been yucky.
         Of course, people never learn, and so the same thing happened with Octavian Eyeless Fish – which I never got in on – only this time it caused a bowel obstruction that made people vomit up their own excrement.
         Still, third time’s a charm, right?


Another long excerpt, but I am quite chuffed with this one. I think it would be not only a fun read but could make for a great film or TV mini-series.
         So, why comedy? At this time in my life, I went through a lot of personal upheaval
 wife and I started having issues
 separated from my kids
 lost my work
 forced out of sport
 comedy was my coping mechanism.
         So be ready because there are a heap more stories in this series to come up. This is genuine space opera, and nothing else is this blatantly sci-fi, but there’s plenty more humour-based speculative fiction tales


December 17, 2025 at 1:02am
December 17, 2025 at 1:02am
#1103807
Brand Names

So, this came up on Discord. Are we allowed to use brand names in our stories?
         The publisher who runs the site says we use brand names all the time. After all, the following were all originally brand names:
                             Band-Aid
                             Bubble Wrap
                             Cellophane
                             Chapstick
                             Dumpster
                             Escalator
                             Frisbee
                             Laundromat
                             Styrofoam
                             Super Glue
                             Trampoline
                             Zipper
So, why worry? They’re everywhere!

Well, I guess it’s when we use an actual product in our story. Some are apparently fine – both Pepsi and Coca-Cola don’t mind – and some are very “anti” use – the Maserati automobile company springs to mind. But it is hard to know.
         The advice I was given was that if a brand is exceedingly common, use it. A Ford motor vehicle is everywhere, and they have not indicated if they object or not.
         Having said that, there are three brands you CANNOT use! Disney is out. None of their IP, even in passing, not their theme parks, nothing. They are a litigious bunch of arseholes, and have been known to force self-published authors to pulp their books. How far this extends, considering what they own, is anybody’s guess. Next, Apple is out. Apple do not allow their products to be indicated for use: (a) by criminals, (b) for anything even mildly nefarious; (c) in certain countries; and (d) if any other technology brand is mentioned. In general, publishers will change Apple to Nokia (who don’t care). And third, Maserati, who don’t like their cars even mentioned. I don’t know why.
         What is interesting is that some of the higher end brands, especially fashion labels, like when their bands are named. An independent author mentioned that his bad guys looked amazing in their Armani suits and made a point of just how good they looked more than once, and the Armani company gave him some actual real money!
         What you cannot do, though, is say that a brand causes the ills of the story. So, if drinking Coke Zero caused all the people in the story to become cat eaters, you will get sued. The branded product cannot be a part of the bad guy. Someone poisoning a drink, you might get away with it. Faking it with in-story artificial product, so long as the company is found innocent in the end, yes, that should be okay.

So
 in the end, with a few exceptions, use Branded products, but don’t libel them. After all, it does make a work more realistic to have them drink Pepsi Max instead of Generic Cola Drink #24.


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