You're Craig Naylor of merchandising department. It's your job to take the image of the studio and its celebrity stars and find ways to monetise them. Usually it's a simple case of stamping the company logo on a shirt or a bumper sticker or a children's lunchbox, though you've been given free reign to come up with whatever you think will sell, within the department's annual budget of course.
Two months towards the end of the fiscal year, with $250,000 left in the kitty to invest in the development of a new product. A great time to get creative!
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