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Describing a back to basic approach to real estate with techonology surrounding us. |
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Lets Be Honest ! Just having a website means NOTHING. It is all about what you do with that website. This is not an article about SEO strategies or how to manipulate Google into giving you a page rank 10. These are separate issues left for you to debate amongst yourselves. I am talking about going back to basics and not letting our craving for simplicity overcome us. What I am talking about is getting these people from the computer to our office. Until we get these avid PC home searchers out from behind that computer and into our cars, we don’t stand a chance to get the job done. All the home buyers who I have worked with will agree with me that the homes just don’t look the same IN PERSON. We get wrapped up in all the technology that is available to us. We start thinking that after looking at the photos or virtual tour, we really know the house. As a matter of fact we begin to forget about the fact that we don’t even know what the neighborhood is really like. Oh yeah, that’s kind of important isn’t it. And I can definitely tell you that the photos are not going to be of the wood rot on the rear porch or the other barrage of little issues you need to see in person. Anyways…I keep it simple 1) Get them to the website 2) Get them on the email 3) Get them on the phone 4) Get them in person 5) Sell them a home Question: What changes with each step? Answer: The level of intimacy with our customers and the level of knowledge the customer realizes, because they are giving us the opportunity to convey our knowledge. If you can’t get them from step 2 to 3 there may be a problem. I like emails as much as the next guy but it is the less intimate of communication (at least in the beginning). Sure there are certain instances when the rules don’t apply. For the most part, just continually keeping customers in step with these rules will keep me heading for success. I don’t yearn to be best friends with my customers every day. I seek to help them gain a certain level of knowledge before making these important decisions. With the market changing so fast, every day is a learning experience for me too. It is when I help good people that I feel satisfaction. We (Real Estate Professionals) can let ourselves fall into the trap too. As agents we have already seen the areas. Perhaps we have already seen the houses. It is so easy to expect the customers to understand by looking on the internet. It is for that reason, we sometimes forget to go to the next step. I have seen to many agents tell their clients to go drive by homes when they haven’t even met the people in person. I tell customers that I need to see the look on their face when they drive by a home or neighborhood to understand their wants and needs. Because if they trust me and follow my guidance I will find them the home they deserve. I will help them to avoid the common pitfalls. And I will close the deal. Adam Scott is Broker/Owner of Adam Scott Realty, LLC. He is a master of marketing and selling Real Estate. He has assembled one of the top selling teams in the very competitive Central Florida Real Estate market. Using 21st century Real Estate skills, his technical savvy and business relationships have enabled him to close several million dollars in transactions http://www.AdamScottRealty.com http://www.EastVolusiaRealEstate.com http://www.Deland-Real-Estate.com |
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