White space on an empty page.
Except that it isn’t.
‘This page intentionally
left blank.’
Except then, it isn’t
left blank.
There is a message there.
Design in black and white
draws the eyes.
Black design
draws the eyes.
Except that it isn’t
Black design,
The message is what’s outside the black.
Black space on an empty page.
Except that it isn’t.
Lower left-hand corner: one word in white.
Except that it isn’t.
Eyes are tricked.
Lower left-hand corner: one word
is merely a paler shade.
Sometimes we see
what we expect to see.
Not what is really there.
What we expect to see
overshadows the real message.
Sometimes, we need to look
outside the lines.
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