Promotion in marketing

Action Plan on Short Video

Script Planning and Designing

Script Planning

1. Subject Area - Marketing
2. Topic - Promotional Mix
3. Target Group-Student who are in Bachelor of Management Studies (BMS) level 3 in Open University of Sri Lanka
4. Objectives
A. Define the term of “PROMOTION”
B. Identify the variables in promotional mix
C. How people use promotion mix in Sri Lanka
5. Content –Power point slides

Objectives Content
Define the term of “PROMOTION”
Definition of “PROMOTION”
Identify the variables in promotional mix
 Advertising
 Sales Promotion
 Personal Selling
 Public relation
How people use promotion mix in Sri Lanka
Promotion in Sri Lanka

6. Length of the Program – 7 to 10 minutes



Script Designing

1. Introduction – Main Title -“How to use Promotional mix in Marketing?”- 01 minute
2. Design Main Body-
Wile be dividing main body into three (3) segments
a) Segment 1 – 02 minutes

Sub Title 1-Definition of promotion
Objective -Define the term of “PROMOTION”
Content -Definition of “PROMOTION”

b) Segment 2 - 02 minutes

Sub Title 2- Variables in promotion mix
Objective - Identify the variables in promotional mix
Content –
 Advertising
 Sales Promotion
 Personal Selling
 Public relation


c) Segment 3 – 03 minutes

Sub Title 3- Using Promotion in Sri Lanka
Objective - How people use promotion mix in Sri Lanka
Content – Promotion in Sri Lanka


3. End - 01 minute

Brief Summary
 Definition of Promotion
 Variables of Promotion
 How we are using Promotion in Sri Lanka