I guess it is just the ramblings of someone. But then again, it can be informational. A Blog can be chatty. You can learn something from someone's Blog. Or perhaps you just like to read one to see what they've been doing.
You could use a Blog to sell something. Or teach. Or preach.
But I think a Blog is just an opportunity to visit with a friend. A chance to sit and chat, have a cup of tea. Perhaps you'd like a cookie. No? Well then we can just sit on the porch swing, listen to the birds sing, and solve all the world's problems. One at a time.
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