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It's your head of Marketing. Sighing to yourself, you knew what she was going to say, before she said it. "There's an imbalance, in the production." Waving your hand, for her to continue, you know exactly where it's going.
"90% of dollz are female, and I think we have some serious untapped potential where we can boost the female customer base."
You stiffen your hand, and she stops talking. "Do you have any concrete suggestions... you already know the objections." you finish with the warning.
"If we market them under a different name, with different marketing, and appearing as a rival to ourselves, then I think we can mobilise the new customer base without alienating the existing customers."
She breathes out, as she relaxes having got her suggestion out.
"Market it as a rival?" you repeat back. Nodding along, it might well work. Your brand, as 'Dollz', was inately suggesting femininity, and a competitor promoted as a leveller, offering the same options for women customers would definitely appeal.
"I have the marketing for Dudez." She said snatching a folder up from the desk in front of her.
Your expression must be too transparent. "I know. Dudez sounds too similar to Dollz. But we can play on that as a direct rival. Run ad campaigns to meet, match and contrast with our existing male focused campaigns."
With a gesture, you silence her turning to your head of research. The male gynoid market is less developed, and the science less well explored. There's also some grey research you want to examine, the moral dimensions of using prisoners with control chips to limit their range or responses against those that are purely vat grown. It might be an area for a discreet conversation afterwards...
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