Evolution of Love 2

T 20 World Cup

*_On Sunday, India won the World Cup, but the bigger winner was the "Economy"_*.

*_In just 30 days of cricket, something extraordinary happened:_*

1). 22 lakh people, filled stadiums.
2). ₹500+ crore, was generated from ticket sales.
3). 8 – 10 lakh hotel room nights, were booked across host cities.
4). Airlines sold nearly 3 – 4 lakh additional flight tickets.
5). Merchandise sales exploded.
6). ⁠If only 15% of fans bought jerseys, that means 30 lakh jerseys were sold.
7). Add caps, flags, face paint and souvenirs - the fan merchandise economy, likely crossed ₹300 – 400 crore.
8). Broadcasters sold advt slots at ₹25 – 30 lakh for 10 seconds, during prime matches.
9). Total media and sponsorship value? Likely ₹7000+ crore.
10). And then come the invisible winners.
- (a) Street vendors selling whistles.
- (b) Taxi drivers doing extra trips.
- (c) Restaurants packed with fans.
- (d) Security staff.
- (e) Event managers.
- (f) Ground workers.
11). Thousands of livelihoods activated, just because *_one tournament happened_*.
12). A cricket match lasts 240 minutes, but the economic ripple, lasts 240 days.

*_Sport is not just entertainment._*
It is *_"Attention"_* at a different scale.
And wherever *_"Attention"_* goes, *_Commerce_* follows.
- It is tourism.
- It is commerce.
-'It is employment.
-'It is nation branding.

Sometimes a stadium is not just a stadium - it is a ₹10,000 crore marketplace, under floodlights.
*_And last Sunday,_* that marketplace, was completely sold out.
What other *_Industry (ies)_*, can generate this kind of economic ripple, in just 30 days?



Cheers.
😀