As the first blog entry got exhausted. My second book |
| Evolution of Love Part 2 |
| *_On Sunday, India won the World Cup, but the bigger winner was the "Economy"_*. *_In just 30 days of cricket, something extraordinary happened:_* 1). 22 lakh people, filled stadiums. 2). ₹500+ crore, was generated from ticket sales. 3). 8 – 10 lakh hotel room nights, were booked across host cities. 4). Airlines sold nearly 3 – 4 lakh additional flight tickets. 5). Merchandise sales exploded. 6). If only 15% of fans bought jerseys, that means 30 lakh jerseys were sold. 7). Add caps, flags, face paint and souvenirs - the fan merchandise economy, likely crossed ₹300 – 400 crore. 8). Broadcasters sold advt slots at ₹25 – 30 lakh for 10 seconds, during prime matches. 9). Total media and sponsorship value? Likely ₹7000+ crore. 10). And then come the invisible winners. - (a) Street vendors selling whistles. - (b) Taxi drivers doing extra trips. - (c) Restaurants packed with fans. - (d) Security staff. - (e) Event managers. - (f) Ground workers. 11). Thousands of livelihoods activated, just because *_one tournament happened_*. 12). A cricket match lasts 240 minutes, but the economic ripple, lasts 240 days. *_Sport is not just entertainment._* It is *_"Attention"_* at a different scale. And wherever *_"Attention"_* goes, *_Commerce_* follows. - It is tourism. - It is commerce. -'It is employment. -'It is nation branding. Sometimes a stadium is not just a stadium - it is a ₹10,000 crore marketplace, under floodlights. *_And last Sunday,_* that marketplace, was completely sold out. What other *_Industry (ies)_*, can generate this kind of economic ripple, in just 30 days? Cheers. 😀 |